Piaget, a high-end Swiss watch and jewelry producer, recently settled on actress Jessica Alba to become the newest face for their Possession watch and jewelry collection. Piaget selected Alba owing to her attractiveness, and recognized commitment as a working Hollywood wife and mother. Piaget has an interest in catching a little more mature and family focused demographic along with their new Possession marketing strategy and felt that Jessica was an ideal person to evoke that image. Try to look for her in various Piaget marketing campaigns coming up soon.
Sunday, October 16, 2011
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